You can do everything on the Internet these days, more and more people are relying on the Internet to all kinds of things that make their daily lives more convenient. On paper the idea of introducing an online ordering service is sounds exciting restaurateurs. After all you that are formed on sales before your customer ever steps through the door?
At this point it is above all the national chains that have introduced online ordering system, many of them with some considerable success. Butas the technology becomes more advanced, like the integration with your In-House POS system and cost could be implemented, many smaller companies seriously considering the implementation of an online ordering system.
And as this technology trend continues, many probably from the school of hard knocks by Chipotle Mexican Grill, with online ordering. If Chipotle launched its online ordering function a few years ago to learn, it was almost too successful. Orderspoured into a chain of locations, and the staff are trying to fill online orders are often in the way of the staff are trying to take care of customers in the store.
How many times have you walked into a restaurant, taken a look at the line and went straight out again? Traditionally, this is how food service times its height has regulated and prevents extremely long waiting times. If customers have when ordering online, but you have no idea how many people are already waiting inLine. This created all sorts of problems for Chipotle, because online orders kept pouring in, even though the restaurant was already full.
A great problem to have, right? Chipotle responded by a special prep line for online orders in the busiest locations. In addition, simplifying the order generation process, and additional staff for peak times.
For smaller companies, there are a couple of hours to think about it. Sooner or later, you willLikely to have online ordering, especially as customers begin and start to benefit everyone expects the same service as Chipotle and other large companies. In addition, an online ordering system really can contribute to sales and customer convenience, which makes the concept very appealing, all restaurateurs.
Be prepared. Sale over the Internet will not come during the afternoon weigh. They're going in when everyone else is hungry pour: Law for lunch andDuring the dinner rush. When you first start out, have some additional staff. You do not know how to shake go online orders, and the last thing you want is to compromise the service your in-house customers because you can 't keep up with online orders.
Manage Order Flow learned. As Chipotle, with two teams, one working on passing trade and the other dedicated to selling over the Internet is a great idea in theory, but when the two teams competing forthe same food prep resources, problems and inefficiencies arise. Make sure to develop to be a way to both teams, either their own resources or a way of orders from two sources that your staff can deal with them in a reasonable way to integrate them.
Be flexible. Every restaurant is different, and everyone is trying an online ordering service will be presented with a unique problem. No matter how well you prepare, something goes wrong to Be.prepared to make adjustments and optimize continue your service until you correct it according to your personal circumstances.
For many restaurants, online ordering seems like a distant prospect. But I would be willing to bet it's a trend that creeps up faster to the food service industry than most realize, and when the day comes for your restaurant, no matter how large or small, come to accept people be prepared from the Internet.
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